Are we ready for a “smart” world?

The Internet of Things (IoT) is built on cloud computing and networks of data-gathering sensors and enables increased machine-to-machine communication. This “next big thing” is making things “smart” by being mobile, virtual, and allowing for instantaneous connection. But what is the real benefit of IoT? If a machine is a tool, and instrument that physically… Continue reading Are we ready for a “smart” world?

Real-Time Push for the Big Game

It happens every year. People across the nation assemble to watch a game while others watch the ads, regardless of the interest there is no ignoring the large audience tuned in for the Super Bowl. Yet, although tuned in on television, each year marketers have continuous and growing competition for their attention. Technology has changed… Continue reading Real-Time Push for the Big Game

Emerging Media, Why Should We Care?

Keeping up with the ever-changing landscape of digital marketing can be difficult. There’s always something new to learn and experiment with, and something dying (think MySpace). But, if you’ve been dragging your feet in hopes marketing will revert back to the days of one-way communication while your consumer sits by passively receiving your marketing message,… Continue reading Emerging Media, Why Should We Care?