It happens every year. People across the nation assemble to watch a game while others watch the ads, regardless of the interest there is no ignoring the large audience tuned in for the Super Bowl. Yet, although tuned in on television, each year marketers have continuous and growing competition for their attention. Technology has changed… Continue reading Real-Time Push for the Big Game
Multicultural audiences are the fastest growing population segments (now about 34% of the U.S. population), and by 2017, they will have an estimated combined buying power of $3.8 trillion. Yet, creating ads for multicultural audiences is very difficult, and often doing it wrong is worse than not doing it all. Relying on stereotypes or specials… Continue reading Relate & Don’t Speculate
One of the most attractive things about the Internet and social media is its potential to gain free global attention with online traffic. You gain traffic by creating free content and sharing it digitally on social media, in hopes it drives consumers back to your site. Yet, gaining website traffic is becoming increasingly more difficult.… Continue reading Is Traffic King?
Keeping up with the ever-changing landscape of digital marketing can be difficult. There’s always something new to learn and experiment with, and something dying (think MySpace). But, if you’ve been dragging your feet in hopes marketing will revert back to the days of one-way communication while your consumer sits by passively receiving your marketing message,… Continue reading Emerging Media, Why Should We Care?