Is the 30-second TV ad dying?

The 30-second television commercial, once a cultural mainstay, has lost its relevance in today’s world. But, in an evolving emerging media world, the rules are changing and many companies are having a trial run on some standard ads being replaced by sponsored content. Sponsored content is not a new marketing strategy and we see it…

Social Media Is No Passing Trend

What started out as AOL and online chat rooms has grown to substantial mediums for consumers and marketers. While the mediums have evolved and many platforms have come and gone, it’s clear that social networking is no passing trend. Understanding the growth of social media and how to have digital penetration is not just useful…

Biometrics: The Future of Security

Biometrics includes a variety of approaches for safeguarding identity-based on physical or behavioral traits. Some of the typical biometric approaches include: • Fingerprints • Face topology • Iris structure • Hand geometry • Vein structure • Voice • Signature • Keystroke recognition. In recent years, biometric security has seen a sharp growth; largely due to…

How Voice Search is Changing SEO and What You Can Do To Leverage It

With the continuous growth of mobile device usage, voice search usage has also seen steady growth. In 2014, MindMeld commissioned research in October of 1,800 adult smartphone users in the US. The company found that there has been a big uptick in voice assistant and voice search usage, with 60 percent saying that they had…

Content Shock Making You Undiscoverable?

Emerging media has created an increase in the volume of content being created, but as humans, we can only absorb so much information. Mark Schaefer first hypothesized the notion of Content Shock. This theory suggests that content marketing isn’t a sustainable marketing strategy due to the sheer amount of content being produced. “Because of it’s…

Are consumers forgetting your product? Coke might think so

There is no doubt that Coca-Cola is one of the most well-known and recognized brands in the world. Yet, having a product people enjoy isn’t the only thing needed to become one of the world’s most valuable companies. Captivating marketing and its 7-year-old slogan, “Open Happiness,” has driven the success of Coca-Cola. Open Happiness was…

The Power of Good Tweets

With over 1 billion registered users 320 million active users and 100 million users daily, Twitter is one of the most active social media sites for Internet users. The fast-paced feed and real-time conversations make the site a favorite among individuals and businesses. While some brands miss the mark when trying to connect with users…

Are we ready for a “smart” world?

The Internet of Things (IoT) is built on cloud computing and networks of data-gathering sensors and enables increased machine-to-machine communication. This “next big thing” is making things “smart” by being mobile, virtual, and allowing for instantaneous connection. But what is the real benefit of IoT? If a machine is a tool, and instrument that physically…

Real-Time Push for the Big Game

It happens every year. People across the nation assemble to watch a game while others watch the ads, regardless of the interest there is no ignoring the large audience tuned in for the Super Bowl. Yet, although tuned in on television, each year marketers have continuous and growing competition for their attention. Technology has changed…

Relate & Don’t Speculate

Multicultural audiences are the fastest growing population segments (now about 34% of the U.S. population), and by 2017, they will have an estimated combined buying power of $3.8 trillion. Yet, creating ads for multicultural audiences is very difficult, and often doing it wrong is worse than not doing it all. Relying on stereotypes or specials…